BOISE, Idaho – Idaho became the first United States Lottery to launch POWERBALL® ARCADE, the digital companion to the popular Draw Game POWERBALL® that adds value for players who purchase POWERBALL® tickets. Idaho Lottery VIP Club members play games for chances to win second-chance prizes in regular weekly and monthly drawings.
“POWERBALL® ARCADE allows our POWERBALL® players to receive a rewarding experience even when their ticket is not a winner,” said Jeff Anderson, Idaho Lottery Director. “Whether the jackpot is $40 million or $400 million, players can enjoy this additional entertainment value to win prizes at no additional cost.”
Idaho Lottery VIP Club members who scan non-winning POWERBALL® tickets are awarded virtual currency that is used to play mobile friendly games and enter sweepstakes for cash prizes and once-in-a-lifetime trips.
“We designed POWERBALL® ARCADE as a marketing tool for the Idaho Lottery to boost sales as well as VIP Club enrollment,” said Scott Jensen, Chief Operating Officer and Executive Vice President of Milestone Entertainment. “POWERBALL® ARCADE is an ever growing product, capable of providing ongoing, cross-promotional opportunities while collecting measurable data to further enhance a player’s overall experience.”
“With our launch of POWERBALL® ARCADE, the Idaho Lottery is able to engage our current player base while reaching out to a wider, diverse audience,” added Sherie Moody-St. Clair, Idaho Lottery Marketing Director. “POWERBALL® ARCADE provides the ultimate entertainment experience with extended play games that offer meaningful, tangible prizes which are only available to Idaho players.”
POWERBALL® ARCADE is a joint collaboration produced between the Idaho Lottery and Milestone Entertainment.
You can learn more on the Idaho Lottery’s website at https://idaho.powerballarcade.com/
ABOUT THE IDAHO LOTTERY
The Idaho Lottery responsibly provides a variety of entertaining games featuring Powerball, Mega Millions, Scratch GamesTM, and PullTabs with a high degree of integrity to maximize the dividend for Idaho public schools and the permanent building fund. Since their inception in 1989, the Idaho Lottery has sold nearly $3.7 billion in products, awarded over $2.2 billion in prizes to players, returned $216 million in retail commissions, and distributed $846 million in Lottery dividends to Idaho public schools and the Permanent Building Fund.
To learn more, please visit www.idaholottery.com.
